ZELLERS POP-UP NOW OPEN

Zellers officially opens Pop-up inside Hudson’s Bay at the Bay Centre.

Located on level 5 of the Hudson’s Bay store, the 2,800 sq ft. space showcases a curated assortment of quality, value and design-led Zellers merchandise,  across kitchen, bed & bath, and home decor, as well as children’s apparel and toys.

“Pop-ups are a key ingredient in our expansion strategy, allowing us to explore and test in new markets, gather valuable customer insights, and fine-tune our offering before establishing larger format store locations,” says Sophia Hwang-Judiesch, President of Hudson’s Bay. “Our customers are very much part of our growth process, and together we will shape the future of Zellers, building a shopping experience that truly connects with communities across Canada.”

The pop-up model provides a unique opportunity for Canadians to actively demonstrate where they would like to see the next Zellers store open. As always, customers can also find a full assortment on zellers.ca.

ABOUT ZELLERS
One of HBC’s most beloved brands, Zellers holds a special place in Canada’s maple leaf-shaped heart. With a brand new zellers.ca website and 25 locations (to start!) within Hudson’s Bay stores across the country, customers can expect a helpful, playful shopping experience packed full of low prices day in, day out. With a core focus on design and value – and a hint of the nostalgia that Canadians know and love – Zellers is gearing up to become the new go-to, from lifestyle to home and almost everything in between.